Geoffrey Freeman joined FFL in 2016. Geoffrey advises FFL portfolio companies on revenue growth initiatives including sales, marketing, customer retention, communications and media optimization. Previous to FFL, Geoffrey spent over 10 years as an executive with Benevis where he was responsible for creating and managing its marketing and award-winning customer contact center and public relations functions. Prior to that he managed a product line for Sybase and began his career in corporate finance with retail-focused software companies. Geoffrey graduated magna cum laude from the Terry College of Business (University of Georgia). Geoffrey co-founded and currently serves on the board of the Benevis Foundation, which promotes research, education and outreach to improve oral healthcare access across the United States.